Several websites find that their rankings in Google pages have gone down drastically within a few weeks and for no apparent reason. However, this could be a punishment or a penalty levied by the search engine for following an overzealous linking strategy or bad linking practices like usage of more paid links. Although Google has not officially admitted to levying such penalties, they do exist with Google minus -60 penalty being the heaviest one.
Various types of are penalties are levied when the built in filters of Google detect violations of the Google webmaster guidelines and are aimed at maintaining the quality of the search engine’s results. One cannot blame Google for trying to maintain the quality of its services even if it takes strict action for that. The search engine regularly takes steps to punish websites that are not following the set rules or spammers that are using unethical means to boost the rankings of their websites.
What is Google Minus-60 Penalty?
One of the most dreaded penalties levied is the Google minus -60 penalty that pushes the ranking of a concerned page to number six, a position which has low chances of being randomly clicked.. Since Google rankings play a big role in attracting more and more traffic flow to a website, this type of a penalty can play havoc with the business of the website owner. So if you find that your page rankings have been pushed down, you need to recheck your website’s configuration and linking strategy.
Google Minus -60 penalty is probably an automated one that triggers due to maybe excessive interlinking of various sites posted on the same server. Interlinking of sites hosted on different servers is unlikely to be a problem and thus there are little chances of attracting a Google penalty in such a case.
How to Avoid Google Minus -60 Penalty?
To ensure a continued good ranking for your webpage you should concentrate on your linking strategy. In case of a lower rating, you should rethink and review your strategy and search for ways to improve it. The ranking of your website may also change in response to a change in the algorithm used by Google’s server for listing all the web pages. This problem may be rectified by talking to Google officials. However, if that is not possible one should check with webmaster tools which will help you to recheck your website’s configuration and suggest the necessary changes
You can also use a penalty checker to confirm whether your website or page has been penalized. And once you are sure of the levy of the Google Minus -60 penalty, you need to identify design faults or contents that have led to this reduced ranking and take corrective steps. Such penalties can also be avoided by regularly updating your website.
However, many a times Google Minus -60 penalty is wrongly blamed for reduced ratings of a website. Excessive usage of a particular keyword or SERP (search) updates can also result in the change in rankings of various websites with some emerging as winners and others losing.
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